Tiers & payouts

These are the usual amounts you’ll see when creating or joining a campaign. Your live campaign screen always shows the exact numbers for that campaign.

Influencer tiers

Each campaign picks one influencer tier. Creators need enough followers on at least one platform the campaign asks for (or on any platform if the campaign doesn’t specify).

Notes:

• Brands on a Campaign Host plan may see a lower minimum payout for creators on some campaigns — the create-campaign flow shows the amount that applies to you.
• Total campaign budget usually starts at about $100 USD.

Two different “fees”

Do not confuse:

1. Host fee per platform — part of the brand’s campaign budget (from the table above).
2. Creator platform fee — taken from the creator’s content payout (next section).

Creator content platform fee

On content payouts (not app-install CPA):

Circuul install rates (app / web)

Paid per attributed install or visit, by campaign tier and whether the creator is subscribed:

• Rates come from the campaign’s float / install budget.
• Organic opens that aren’t tied to a creator’s link don’t pay CPA.
• Referral clicks usually stay valid for about 7 days.

Commission

Commission campaigns pay a percentage of attributed sales, separately from seat-style content fees. See Campaign types.

How many creators per campaign

More detail: Pricing for brands.